Best betting sites in Kenya

In Kenya, the confluence of technological savvy and an unyielding passion for sports is giving rise to a rapidly evolving betting sector. This growth isn’t just a byproduct of tech adoption; it also reflects the people’s love for athletic competition and wagering. In such a fluid industry landscape, staying in the know is essential—for both individual gamblers aiming to maximise their gains and businesses wanting to remain competitive. With new regulations, gambling techniques, and platforms coming up all the time, outdated information can set you back substantially. This comprehensive guide aims to keep you abreast of all the vital details that characterise betting in Kenya, from the regulatory landscape to the major market players.

The critical role of regulation can’t be overstated, with the Betting Control and Licensing Board (BCLB) acting as the regulatory linchpin for legal sports wagering in the country. The BCLB licences operators, defines rules, and puts in place safeguards against gambling-related issues, thus maintaining a secure and fair marketplace.

For your convenience, we have compiled a list of all the current authorised bookmakers in Kenya on this page.

Moreover, it’s important to note that Kenya’s sports betting scene isn’t a mere adaptation of Western trends; it’s tailored to local tastes and customs. A myriad of sports events—both local and international—capture the public’s betting interest, while bookmakers in Kenya frequently adapt their offerings to cater to local preferences. In the following sections, we will explore the standout betting companies that have successfully adapted to local sensibilities.

1XBet

Attribute	Detail
Brand	1XBet
Year of Foundation	2007
Sign Up Bonus	Varies
Free Bet	Yes
Minimum Deposit	KES 100
Minimum Withdrawal	KES 200

In the Kenyan betting landscape, 1XBet has carved a niche for itself since its establishment in 2007. Originating from Russia, this global brand has successfully adapted to the local market by offering a wide array of sports, including popular local favorites like football and athletics. Known for its competitive odds and varied sign-up bonuses, 1XBet also distinguishes itself by providing the option of free bets—a feature eagerly embraced by Kenyan punters. The platform accommodates various payment methods including mobile money, making it easier for users to deposit and withdraw funds. With a minimum deposit as low as KES 100 and a minimum withdrawal set at KES 200, 1XBet has successfully made sports betting accessible and convenient for Kenyans from various economic backgrounds.

Pros:

• Competitive odds, providing better potential returns for punters.
• Wide variety of sports and events to bet on, including local favorites.
• Generous sign-up bonuses for new users.
• Option for free bets, increasing the appeal for risk-averse or new bettors.
• Robust mobile platform, accessible through smartphones which are prevalent in Kenya.
• Multiple payment methods, including popular local options like M-Pesa.
• Low minimum deposit (KES 100) making it accessible to a wider audience.
• Live betting options available, providing real-time betting excitement.
• Offers other forms of gambling like online casino games.
• Customer service includes multiple languages, enhancing accessibility for diverse users.

Cons:

• Complex user interface can be overwhelming for beginners.
• Bonuses often come with stringent wagering requirements.
• Reports of slower withdrawal times compared to some local options.
• Being an international brand, it may not be as localized as some Kenyan-specific platforms.
• Potential for gambling addiction, as with any betting platform.
• Regulatory risks, given the global nature of the operation.
• Sometimes cluttered with too many options, making navigation confusing.
• Some complaints about customer service responsiveness.
• The app is not available on all kinds of smartphones.
• Pop-up ads and promotions can be intrusive and distracting for users.

In the dynamic betting ecosystem of Kenya, 1XBet stands out for several compelling reasons. Its competitive odds offer punters potentially higher returns, and a rich variety of sports and events ensure there’s something for every taste. The inclusion of free bets and generous sign-up bonuses adds a layer of attraction for both new and seasoned bettors. Moreover, the platform has made a concerted effort to integrate local payment options like M-Pesa, meeting the Kenyan market where it’s most comfortable. The low minimum deposit requirement of KES 100 makes it accessible to a broad swath of the population, democratising the betting experience in a nation where mobile money is widely used. All these features make 1XBet a compelling choice for Kenyan bettors looking for a reliable, versatile, and economically inclusive betting platform.

SportPesa

Attribute	Detail
Brand	SportPesa
Year of Foundation	2014
Sign Up Bonus	Varies (up to $50)
Free Bet	Yes
Minimum Deposit	KES 100
Minimum Withdrawal	KES 500

SportPesa, a homegrown giant in the Kenyan betting scene, has become almost synonymous with sports betting in the country. Founded in 2014, the brand has not only captivated local punters but has also ventured beyond Kenyan borders. Known for sponsoring local sports teams and leagues, SportPesa builds its appeal on a deep-rooted connection with Kenyan sports and culture. Its competitive odds and localized approach make it a go-to platform for many Kenyan bettors.

Pros:

• Deep-rooted connection with Kenyan sports culture, offering a localized experience.
• Competitive odds, appealing to serious bettors.
• Offers sign-up bonuses and occasional promotions.
• Strong brand reputation and trustworthiness in the Kenyan market.
• Wide variety of sports and events to bet on.
• User-friendly interface, accessible even for beginners.
• Mobile-friendly design, catering to Kenya’s widespread mobile usage.
• High profile sponsorships improve its visibility and credibility.
• Accepts local payment methods such as M-Pesa.
• Robust customer support, including in-person support centers.

Cons:

• Limited international sports coverage compared to global brands.
• High minimum withdrawal limits could deter small bettors.
• Lacks a diverse portfolio of betting options like online casino games.
• No option for free bets, unlike some competitors.
• The app may have compatibility issues with some devices.
• Bonuses can come with restrictive terms and conditions.
• Fewer live betting options compared to international competitors.
• Concerns around gambling addiction, as is common with all betting platforms.
• Regulatory scrutiny due to its size and influence in the market.
• Fewer languages supported in customer service compared to international brands.

Choosing SportPesa as your go-to betting platform in Kenya comes with the advantage of aligning with a brand that understands the local sports culture intimately. Its competitive odds offer solid earning potential, and the platform is specifically tailored to meet local preferences. Unlike international brands, SportPesa carries the advantage of local credibility and a deep understanding of what Kenyan bettors seek. Acceptance of local payment options like M-Pesa adds a layer of convenience, while its user-friendly interface ensures that even betting novices can easily navigate through options. Furthermore, their investment in local sports through sponsorships adds a layer of social responsibility that’s comforting for many users. All in all, SportPesa offers a uniquely Kenyan betting experience that is hard to replicate.

Betway 

Attribute	Detail
Brand	Betway
Year of Foundation	2006
Sign Up Bonus	Varies
Free Bet	Yes
Minimum Deposit	KES 10
Minimum Withdrawal	KES 100

Betway is a renowned player in the global betting arena, and its presence in Kenya has significantly diversified the choices available to Kenyan punters. Founded in 2006, the company has managed to blend international standards with localized offerings to meet the unique demands of the Kenyan market. From football to local sports events, Betway offers a myriad of betting options, alongside casino games, making it a comprehensive destination for all sorts of bettors.

Pros:

• Globally recognized brand, that ensures trust and reliability.
• Wide array of sports and event coverage, including local favorites.
• Offers a variety of sign-up bonuses and promotions.
• Free bet options attract both new and experienced bettors.
• User-friendly interface for easy navigation.
• Mobile app available for betting on the go.
• Supports local payment methods like M-Pesa.
• Live betting options add excitement to real-time sports events.
• Includes casino and virtual gaming for diversified entertainment.
• Customer support accessible via multiple channels including live chat.

Cons:

• International brand that may not offer a fully localised experience.
• Minimum withdrawal limits could be higher compared to local options.
• Complex bonus terms and conditions.
• Restricted types of bets in some sports events.
• Limited customer support hours.
• Some users report delays in withdrawal processing.
• Like all betting platforms, it poses a risk of gambling addiction.
• Live streaming of sports events is not always available.
• Frequent updates to the mobile app can be bothersome for users.
• Exchange rates and conversion fees may apply for certain transactions.

Opting for Betway in Kenya offers the benefit of engaging with a globally recognized brand known for its reliability and wide array of betting options. With Betway, you aren’t just limited to traditional sports; the platform also offers virtual games and a casino suite for a rounded betting experience. Its free bet options and diverse range of bonuses offer opportunities for punters to maximize their earning potential. The inclusion of local payment methods like M-Pesa makes transactions seamless, and the mobile app allows for betting convenience on the go. With live betting options, you can capitalize on real-time sports events, adding another layer of excitement to your betting experience. All of these features make Betway a strong contender for those seeking a versatile, reliable, and globally-renowned betting platform in Kenya.

Betin

Attribute	Detail
Brand	Betin
Year of Foundation	2010
Sign Up Bonus	Varies
Free Bet	Yes
Minimum Deposit	KES 50
Minimum Withdrawal	KES 100

Betin, once a dominant force in the Kenyan betting ecosystem, offered a unique blend of international standards and local flair. Although the brand faced regulatory issues and ceased its operations in Kenya in 2019, when it was active, it presented a robust platform for Kenyan bettors. Known for its extensive range of sports, generous bonuses, and a user-friendly interface, Betin had carved out a significant space for itself in the highly competitive Kenyan betting landscape.

Pros:

• Strong focus on local sports and markets appealed to Kenyan punters.
• Competitive odds enhanced potential returns.
• Generous bonuses and promotions for new and existing users.
• User-friendly interface made it accessible even for newcomers.
• Included casino and virtual games for a diversified betting experience.
• Supported local payment methods like M-Pesa.
• Mobile-friendly design for betting on the move.
• Live betting options for real-time excitement.
• Strong customer service through multiple channels.
• Offline betting shops offered an alternative to online betting.

Cons:

• Ceased operations in 2019 due to regulatory issues.
• Limited international sports coverage compared to global competitors.
• High wagering requirements for bonuses deterred some users.
• Lack of free bet options.
• Customer complaints about withdrawal delays.
• Restrictions on some types of specialised bets.
• Potential for gambling addiction, as with any betting platform.
• Limited live streaming options for sports events.
• Not as many languages are supported in customer service.
• Concerns about data privacy and security.

If Betin were still operational in Kenya, choosing it as your betting platform would mean aligning with a service that had a keen understanding of the local market. Its strong focus on local sports, along with competitive odds and generous bonuses, made it a compelling choice for both new and seasoned bettors. The flexibility of both online and offline betting options allowed users to engage with the platform in multiple ways, and the support for local payment methods like M-Pesa added a layer of convenience. While it was active, Betin aimed to offer a well-rounded, localized betting experience that struck a chord with many Kenyan punters.

Mozzart Bet

Attribute	Detail
Brand	Mozzart Bet
Year of Foundation	2018
Sign Up Bonus	Varies
Free Bet	No
Minimum Deposit	KES 50
Minimum Withdrawal	KES 100

Mozzart Bet, a notable name in the Kenyan betting industry, has established itself as a reliable platform for sports enthusiasts looking to try their luck. Launched in 2018, the brand has rapidly gained traction among Kenyan punters for its simple interface, competitive odds, and an extensive range of sports offerings. Their focus on both international and local sports has allowed them to cater to a wide audience in Kenya.

Pros:

• Strong emphasis on both international and local sports events.
• Competitive odds offering solid winning potential.
• Variety of promotions and sign-up bonuses to attract users.
• User-friendly interface for easy navigation, suitable for beginners.
• Mobile compatibility ensures convenient betting on the go.
• Accepts local payment methods, including M-Pesa.
• Live betting feature for an engaging real-time experience.
• Customer service is responsive and available in multiple formats.
• Offers non-sports betting options like virtual gaming.
• Transparency in terms and conditions for bonuses and promotions.

Cons:

• Lacks the international brand recognition of some competitors.
• Limited options for live streaming of sports events.
• Bonuses and promotions often come with stringent wagering requirements.
• Less diversified compared to platforms offering casino games.
• Customer support may not be available 24/7.
• Limited variety of specialised bets for some sports.
• As with all betting platforms, there’s a risk of gambling addiction.
• Users report occasional delays in fund withdrawals.
• Website can sometimes be slow during peak betting times.
• Absence of a loyalty or VIP program for long-term users.

Opting for Mozzart Bet in Kenya provides the advantage of a platform that understands the unique dynamics of the local betting market. With a strong emphasis on local as well as international sports, it caters to a broad spectrum of Kenyan punters. The competitive odds mean your winning potential is substantial, and their transparent bonus terms make it easier to understand what you’re getting into. Local payment options like M-Pesa are supported, making deposits and withdrawals convenient. Also, the platform offers live betting features, adding an extra layer of excitement to your sports engagement. Mozzart Bet’s focus on simplicity and user-friendly design makes it an ideal choice for those new to betting or those looking for a hassle-free betting experience.

Odibets

Attribute	Detail
Brand	Odibets
Year of Foundation	2018
Sign Up Bonus	Varies
Free Bet	Yes
Minimum Deposit	KES 10
Minimum Withdrawal	KES 100

Odibets has quickly established itself as a go-to platform for sports betting in Kenya since its launch in 2018. Known for its streamlined interface and an emphasis on user experience, Odibets caters predominantly to the Kenyan market. Its commitment to offering attractive odds and a range of sports options—both local and international—has won it a faithful following among Kenyan punters.

Pros:

• Designed specifically for the Kenyan market, offering a localised experience.
• Attractive odds, increasing the potential for higher returns.
• Welcome bonuses and free bet options for new users.
• User-friendly interface, making it accessible for novices.
• Mobile-optimised platform for convenient betting on the go.
• Accepts local payment methods, including M-Pesa.
• Features live betting options for real-time sports engagement.
• Good customer service, available through multiple channels.
• Regularly updated promotions and special offers.
• Low minimum bet amount, making it accessible to a broad audience.

Cons:

• Limited international sports coverage.
• Lack of a casino and other gaming options.
• Bonuses often come with stringent terms and conditions.
• Limited customer support hours compared to some competitors.
• Some users report delays in payouts.
• Live streaming options are few and far between.
• Limited variety of specialised bets.
• No loyalty or VIP program for long-term customers.
• Like all betting platforms, it poses the risk of gambling addiction.
• Occasional technical glitches reported by users.

If you’re betting in Kenya, choosing Odibets brings with it a host of advantages tailored to the local market. The platform is designed specifically with Kenyan users in mind, offering a selection of local and international sports with attractive odds. Odibets stands out for its user-friendly design, making it a great starting point for those new to sports betting. The platform also accepts local payment methods like M-Pesa, ensuring that transactions are quick and convenient. With features like live betting, your engagement with ongoing sports events becomes more exciting and dynamic. The platform also offers promotions and bonuses with relatively transparent terms, making it easier for users to maximise their potential returns. All in all, Odibets offers a localised, user-focused betting experience that resonates with the preferences and needs of Kenyan bettors.

Betika

Attribute	Detail
Brand	Betika
Year of Foundation	2016
Sign Up Bonus	Varies
Free Bet	Yes
Minimum Deposit	KES 50
Minimum Withdrawal	KES 100

Betika, established in 2016, is one of the newer entrants in the Kenyan sports betting landscape, but it has quickly climbed the ranks to become one of the favorites among local bettors. With a focus on football alongside a variety of other sports and games, Betika aims to offer something for everyone. The platform distinguishes itself by its innovative promotions, including a mix of bonuses, jackpots, and virtual sports.

Pros:

• Significant focus on football, which resonates well with Kenyan punters.
• Competitive odds, offering high potential returns.
• A wide array of bonuses, including jackpots and loyalty rewards.
• Mobile-friendly platform for easy betting on the go.
• Acceptance of local payment options, such as M-Pesa.
• Offers live betting for an interactive sports watching experience.
• Virtual sports betting options diversify the gameplay.
• User-friendly interface makes navigation straightforward.
• Regularly updated promotions keep user engagement high.
• Good customer support accessible through various channels.

Cons:

• Limited coverage of less popular sports.
• Bonuses and promotions come with specific wagering requirements.
• No live streaming of sports events.
• Limited customer service hours.
• Occasional delays in withdrawal times.
• Complex terms and conditions for bonuses may confuse new users.
• Risk of gambling addiction, like all betting platforms.
• No desktop application for users who prefer PC-based betting.
• Limited options for specialised or prop bets.
• May require frequent updates for the mobile application, causing inconvenience.

Selecting Betika for your sports betting needs in Kenya offers several benefits. The platform is highly football-centric, aligning with the preferences of most Kenyan sports enthusiasts. Betika’s competitive odds and varied bonus structure make it lucrative for both newcomers and seasoned bettors. Its user-friendly, mobile-optimised platform means you can place bets whenever and wherever you like, with the added convenience of popular local payment methods like M-Pesa. The live betting feature offers real-time excitement, and their virtual sports betting options add variety to the traditional sports betting experience. Overall, Betika’s focus on innovation, competitive odds, and a tailored betting experience make it a compelling choice for bettors in the Kenyan market.

KwikBet

Attribute	Detail
Brand	KwikBet
Year of Foundation	2016
Sign Up Bonus	None
Free Bet	No
Minimum Deposit	KES 10
Minimum Withdrawal	KES 50

KwikBet is a betting platform that has swiftly garnered attention in the Kenyan market since its establishment. Tailored mainly for Kenyan sports enthusiasts, KwikBet emphasises a straightforward betting experience, simplifying the process for users of all levels. The platform primarily focuses on football but also offers a range of other sports, setting it apart as a versatile option for punters in Kenya.

Pros:

• Designed with a Kenyan audience in mind, offering a localised experience.
• Simplified betting process appeals to beginners.
• Competitive odds on football and other popular sports.
• User-friendly interface accessible via both mobile and desktop.
• Accepts popular local payment options like M-Pesa.
• Features options for live betting.
• Low minimum deposit and bet amounts.
• Regular promotions, including bonuses and free bets.
• Quick and straightforward withdrawal process.
• Reliable customer service accessible through various channels.

Cons:

• Limited range of sports outside of football.
• No live streaming options for watching sports events.
• Bonuses often come with specific terms and conditions.
• Customer support may not be available around the clock.
• Limited options for specialised or prop bets.
• No loyalty or VIP program for long-term users.
• Risk of gambling addiction, common to all betting platforms.
• No options for virtual sports or casino games.
• Interface may lack advanced features for seasoned bettors.
• Occasional glitches reported in the mobile application.

Opting for KwikBet in the Kenyan betting landscape offers an experience tailored for convenience and simplicity. The platform’s user-friendly design is a hit among those new to the betting scene, as well as seasoned punters who appreciate a no-frills approach. KwikBet’s competitive odds, especially in football, offer promising returns, while their live betting options add an element of real-time excitement to the betting experience. The acceptance of popular local payment methods like M-Pesa makes transactions seamless. With its focus on simplicity, ease of use, and competitive offerings in popular sports, KwikBet stands as a viable choice for those looking to engage in sports betting in Kenya.

Elitebet

Attribute	Detail
Brand	Elitebet
Year of Foundation	2010
Sign Up Bonus	None
Free Bet	No
Minimum Deposit	KES 50
Minimum Withdrawal	KES 100

Elitebet, one of the older players in the Kenyan betting scene, has been offering a diverse range of sports betting options since its inception. The platform has built its reputation on reliability and a broad selection of betting markets, attracting a loyal following among Kenyan punters. Elitebet has managed to maintain its competitive edge by continually updating its features, thus resonating with both seasoned and novice bettors.

Pros:

• Established reputation in the Kenyan market, inspiring trust among users.
• Wide range of sports markets including football, rugby, and cricket.
• Competitive odds that enhance potential winnings.
• Easy-to-navigate platform, accessible through both desktop and mobile.
• Accepts local payment options, notably M-Pesa.
• Offers live betting for a more engaging sports experience.
• Various promotions and bonuses, including referral rewards.
• Reliable customer service available through multiple channels.
• Features like cash out and partial cash out offer flexibility to bettors.
• A transparent and easy withdrawal process.

Cons:

• Lack of a live streaming feature for sporting events.
• The user interface might seem dated compared to newer platforms.
• Bonuses come with specific wagering requirements.
• Limited hours for customer service support.
• No virtual sports or casino gaming options.
• The mobile app may require frequent updates.
• Limited options for specialised bets or prop bets.
• No VIP or loyalty program for long-term customers.
• The risk of gambling addiction is inherent, like in all betting platforms.
• Some users report delays in the withdrawal process.

Choosing Elitebet offers a number of advantages for those engaging in sports betting in Kenya. As one of the more established platforms, it has a solid reputation, making it a reliable choice for bettors. The platform offers a wide variety of sports markets with competitive odds, increasing the potential for lucrative returns. Its user-friendly interface ensures that bettors of all levels can easily navigate through the site, and the addition of local payment methods like M-Pesa makes transactions hassle-free. Features like live betting add an element of excitement and real-time engagement with sporting events. Overall, Elitebet combines reliability with a wide range of betting options, making it a sound choice for bettors in the Kenyan market.

Dafabet

Attribute	Detail
Brand	Dafabet
Year of Foundation	2004
Sign Up Bonus	Varies
Free Bet	Yes
Minimum Deposit	KES 100
Minimum Withdrawal	KES 200

Dafabet, an international betting company, has expanded its footprint in Kenya, quickly gaining traction among local punters. The platform boasts a wide range of sports betting options as well as casino games, differentiating it from many other locally-focused betting sites. With its global perspective and local adaptability, Dafabet is making a significant impact on the Kenyan betting scene.

Pros:

• International brand with a robust reputation.
• Wide array of sports and casino betting options.
• Competitive odds that cater to a broad audience.
• User-friendly interface, optimized for both desktop and mobile.
• Accepts popular local payment options like M-Pesa.
• Comprehensive live betting and live streaming features.
• Variety of promotions, including welcome bonuses and seasonal offers.
• Professional customer service available 24/7.
• Features like cash-out provide greater control to bettors.
• Advanced security protocols to protect user information.

Cons:

• Complexity of options may be overwhelming for beginners.
• Wagering requirements for bonuses can be stringent.
• Currency conversion fees may apply to some transactions.
• Limited focus on local sports compared to international events.
• The risk of gambling addiction is present, as with all betting platforms.
• User interface may be too cluttered for some users.
• Limited localized content compared to platforms focused solely on Kenya.
• Not all global promotions may be available to Kenyan users.
• Withdrawal times can be longer compared to local platforms.
• Some specialized bets might be restricted in the Kenyan market.

Dafabet stands as a unique choice in the Kenyan betting market due to its international scope and diverse offerings. The platform provides a wide range of both sports and casino betting options, catering to a variety of interests. Its competitive odds and live streaming features create a compelling and interactive betting experience. The availability of around-the-clock customer service and a host of promotions and bonuses make Dafabet a compelling option. Additionally, Dafabet offers advanced security features, ensuring a secure betting environment. While the platform might have a more global focus, its acceptance of local payment options like M-Pesa demonstrates an understanding of the Kenyan market, making it a versatile and appealing choice for local punters.