NBA concluded a deal with the French betting operator Française de Jeux

National Basketball Association announced a contract deal with the French gambling operator Française des Jeux (FDJ). The operator manages the national lottery in France.

The partnership will take place at 27 thousand outlets owned by Française des Jeux. The operator will offer promotions and bets on NBA games there.

According to information from operator’s representatives it’s expected that this partnership with NBA will help to attract sports fans to the lottery. NBA expressed a sure-fire confidence that cooperation with the leader of the sports betting market in France will be long and fruitful.

The contract with betting industry’s deputy is not the first for NBA. The association previously made deals with Caesars Entertainment and MGM Resorts International.

National Basketball Association is the professional basketball league in USA and Canada. This is the top-four major professional sports league in North America along with NHL, Major League Baseball and NFL.